Abstract
Introduction: Public universities are centers for the production of scientific knowledge. In this scenario, university extension can articulate teaching and research with social demands through extension projects. The Academic League of Pharmaceutical Care (LACF) is an extension project that operates in the community through guidance, education, and health screening, with pharmaceutical care as its pillar. Furthermore, through social media, LACF provides greater community reach to knowledge about health conditions and the rational use of medications. Objectives: To describe the use of a social network by LACF as a tool for disseminating health actions in a municipality in southern Espírito Santo. Material and Method: Publications posted on the Instagram® social network between April 2024 and February 2025 were considered, produced by the marketing team composed of two undergraduate Pharmacy students (PHASG and BABM) and validated by a master's student (LCR). To this end, the following metrics were considered: quantity and type of posts, number of views (including reels, posts, and stories), number of followers, number of accounts reached, interactions, profile visits, and most liked posts. Furthermore, followers were characterized according to gender, age range, and geographic location. Results and Discussion: The LACF profile made 49 posts, involving topics such as health interventions and educational posts on thematic dates. The publications obtained 107,100 views, with the profile having 661 followers. In the considered time interval, 32,116 accounts were reached, and 1,243 interactions with the published content were obtained, such as likes, comments, and saves, in addition to 2,995 profile visits. Among the standout posts, the announcement of the "3rd LACF Symposium" stands out, having 334 likes, 113 shares, and reaching 10,384 accounts. Other posts, such as the reel of the health intervention in the Boa Fé Community, in Alegre, reached 71 likes, 5,025 views and 2,929 accounts reached, and the post about the health action carried out in the municipal square with 60 likes, 10 comments and 869 accounts reached. Regarding the characteristics of the followers, 70.5% (n=466) self-identified as female. In relation to age range, 46.7% (n=309) of the people who follow the profile are between 25 and 34 years old. In relation to geographic location, 28% (n=185) are located in Alegre/ES, 6.8% (n=45) are located in Vitória/ES and 4.2% (n=28) are located in Vila Velha/ES. Conclusions: The social network proved to be a tool for disseminating LACF's health initiatives to the community, demonstrating the reach that the posts had in the virtual environment and the popularization of knowledge, with metrics serving as a way to quantify the positive impact of the university on the community's access to information about health conditions and the rational use of medications.
